At work; upgraded kieskeurig.nl

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I met a colleague in the hallway last week and he asked me about the planned upcoming release of Kieskeurig.nl; He called it a “major league” event. Weirdly, as technical manager of the site, I wasn’t worried about the launch event at all.

“major league”? well, ok, with 2,7 million visits a month a lot was at stake, but we had gone through the entire launch procedure dozens of times. Nothing could go wrong. Personally, I couldn’t wait to launch the user-friendly and responsive site, with improved search and support for new product groups like garden, pharmacy and cosmetics. It was actually long due.

The deadline was today. So we launched yesterday – in the middle of the night, the whole team (which grew a lot recently) joined in to help. Even if only to help with testing, and to be part of it. It was a short night, and when I made my way to the office this morning, we started a hour-to-hour-post-it-based-standups to prioritise potential problems for the site. Needless to say, we ended the day with bubbles and cake.

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I took away a lof of valuable learnings about the process:

  • We work scrum, but just before the launch, had to let go of some of the procedures. Be flexible.
  • Work closely together with experts, the industry and visitors to gain insight. (Reason for us to do AB testing of the site before launch)
  • A sharp deadline (though sometimes painful) works wonders when trying to achieve a lot in little time.
  • I’m really proud of what we build and I want to thank the whole team for their efforts. Tomorrow the real fun starts, in the next chapter.

    visit the site here: http://www.kieskeurig.nl

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