Personal Information

Studio manager at Dr. Panda. I believe that the best way to set an example for the team is to understand what is going on and work hard. Collaborative with the business whilst taking ownership of the technical challenges. Have work experience abroad and am used to leading multi cultural teams. I have a broad project experience and the required management skills.


Joop (1983, Dutch) started his early career in The Netherlands, Spain, Sweden and South Korea. He then moved to China to work for Spilgames and later co-founded a ‘design your own’ online fashion company as CTO. Story about the end of this startup here.

At Sanoma Joop was tech responsible for building a responsive version of and tenfold expansion of the database. He ten was Technology manager DonaldDuck/Disney/Kids & Teens at Sanoma Hoofddorp, The Netherlands.

He currently resides in Chengdu China and works at Dr. Panda.

In his free time, Joop likes to spend time with his family, study Korean and spend time in the kitchen. He blogs about the Technology, Asia and media, with articles published on and readwriteweb.

중국 성도에 위치한 모바일 비디오-게임 스튜디오의 게임 생산, QA,재무, 인사관련의 책임을 맡고 있는 총관리자 입니다.  팀의 효과적인 관리와 생산 경로의 책임을 지고 있습니다.

Joop ‘욥’ (네덜란드 사람)과 조수나는 (한국 사람) 결혼한 후 중국 성도에서 살게 되었다. 욥은 Sanoma에서 일한다(‘사노마’, 핀란드 매체). 욥의 한국 이름은 지훈 이다.대학교를 졸업하자마자 바로 스웨덴에서 경영관리학 석사학위를 받았다.

대학원에서 아내를 만난 후, 한국의 서울 KDI (청량리에 위치) 에서 교환학생 프로그램을 하였고, 그 후 한국 ING생명에서 인턴으로 일했다. 대 학원을 졸업한 후, 중국의 온라인 게임 기업인 ‘스필게임’ (臻龙游戏)에 고용되었다. 2010 년 그는 패션기업의( 기술 담당 최고 책임자가(CTO) 되었고 베이징에서 개최된 techcrunch 대회에서 본선에 올랐다. 지금 현재 Sanoma 회사에서 디즈니 소속 IT 매니저로 일하고 있다.


1 June, 2016 – PRESENT

General Manager

Dr. Panda

Dr. Panda is a developer of games for kids. Dr. Panda games have been downloaded more than 60 million times and currently we rank in the top 3 global kids app publishers on iOS (Distimo / App Annie).

Dr. Panda games contain educational values that go beyond learning the alphabet and math. We feel that games can play a supporting role in kids’ development by helping kids learn about the world in a broader and deeper sense. That is why Dr. Panda games touch on subjects that kids recognize. Each Dr. Panda game lets kids explore a different aspect of everyday life from cooking and traffic, to gardening and art.

I’m responsible for production, HR and general management at the Dr. Panda game studio in Chengdu.

6 November, 2012 – 19 June, 2016

Website Development manager


Responsible for web (Django/PHP) and later a small game studio with a team of 11 professionals at Sanoma including, and As board member part of change management. Responsible for defining technical strategy, optimizing procedures and IT infrastructure. With a small game studio, launched and two new web titles in just one year.

* Budget responsible.
* Managing the planning (Scrum)
* Making new ideas clear to the technical staff, scoping.

6 July, 2010 – 13 November, 2012



Created a ‘user generated fashion’ platform called Unitedstyles with two cofounders in Shanghai, China. The unitedstyles web application enables designing, sharing and buying of actual garments (outerware, ties, bags etc.) I’ve launched the application in The Netherlands, Russia, Japan and China. I was responsible for the IT strategy, technical team and day to day operations.

* Techcrunch disrupt 2011 finalists and most innovative fashion startup by Fast company (2012) The user friendly PC and iOS app was scalable, and through CLOD3D/Optitex a link between customer and fashion production. (automatic design to bill of materials + inventory management)
* The startup grew moderately and required VC money when we hit 20 employees,
* eventually we failed, but learned a lot.

28 June, 2009 – 28 July, 2010

Business Development Manager


Spil games is a games publisher and has 170 million visitors each month. As technical business development manager for the China office, I’ve partnered with local Chinese game companies and for localization in the international platform. Activities included visiting Chinese game developers and performing due diligence on their game, code and scalability. I’ve also taken part in the relaunch of a game portal for the Japanese market.

7 January, 2009 – 20 July, 2009

Marketing Professional

ING Life Korea

Implemented improvements for customer contact through a Internet Service center. This would include setting up the different channels for customer contact, and creating a ‘wizard’ to help customers select their life insurance.

6 July, 2006 – 6 July, 2007

Project Support


Project member at agency for over three projects, tasks varied from creating Visio drawings for architecture to acceptance checks for customers.



Jönköping University, Master of Science (M.Sc.), major in Business Administration


KDI School of Public Policy and Management, Exchange in Business administration


Hogeschool van Amsterdam, Bachelor Information Engineering


Certified ScrumMaster


Korean School of Amsterdam, Intermediate Korean