Joined a two month programme here at Sanoma, the so called ‘Performance Based Academy’. An inspirational event marked the kick-off last Friday, in the FOX theatre. There were speakers from outside the company as well; Tom Coronel – a race car driver and entrepreneur talked a bit how he made his e-commerce business into a success. He sells Plasma televisions and washing-machine’s online. Two takeaways from his presentation:
* Make use of all social media – produce product reviews and publish those on Youtube. This generates a lot of extra traffic to your site. When a product goes out of stock, be sure to go back add links to your latest video’s.
* Be different, Social media deal – Do not just show a plain share button. A better idea is to offer a discount to your customers when they share their purchase to their friends. You can make that part of the checkout process. A fun and unique feature!
The day closed with a nice dinner and a party. I’m looking forward to the rest of the programme!